FASHION IN THAILAND

Once renowned for tourist knick-knacks, Thailand is increasingly kicking up a storm in the fashion industry. With a number of big players drawing inspiration from these tropical waters it's fast becoming a paradise for fashionistas. Home to a buzzing night life in central Bangkok and picturesque islands, there are lots to dazzle with your style and pick up a bargain. Just make sure you pack for the occasion to take advantage of all it has to offer. 

Lots of people travel with First Choice to Thailand to see the whirlwind of markets, colors and textures that a fashionista’s suitcase should complement, bearing the weather in mind. The country boasts a tropical climate with things heating up from March to June which can lead to your hair's arch nemesis...humidity. Tackle it head on and embrace boho beach hair, accessorizing with oversized hats or working a printed hair scarf into your look a la Dolce & Gabbana's Spring runway. This allows you to stay chic while protecting your hair from the rays of the sun. Do leave room in your case though: if Thai people do one thing well it’s shopping. 

For upmarket and luxury brands check out Siam Paragon shopping mall and invest in some striking pieces. Similarly Asiatique — The Riverfront captures late night shopping at its best with everything from jewelry to handbags and leather goods made to order. Check out on trend accessories inspired by Chanel's current supermarket theme, or stop by Sister Margarita at Siam Square for icon and inspirational window displays incorporating everything from Mad Men characters to vintage goods. 

Layered clothing is important for a number of must-sees throughout the country, including temples and historic monuments. One in particular that you should see is the Buddhist temple Wat Pho in Bangkok, which features one of the largest collections of Buddha monuments and images. Remember the local etiquette while there, though, so remove your shoes before you enter, and bare as little flesh as possible to avoid seeming disrespectful. Think long, floaty Maxi dresses that cover your shoulders. Generally, Thai people are quite conservative so pack a sarong too. One place where the rule doesn’t apply is the beach, and Thailand has plenty to choose from.

For the ultimate beach getaway, escape to an island. One of the best and most famous in Thailand is Ko Phangan. Home to the full moon party, you can connect with your inner rave child and embrace neon body paint. In contrast, Ko Tao on the gulf coast offers a peaceful retreat where you can sunbathe in peace, drop by a local tiki bar and take in the scenery. Alternatively, head to Ko Samui and lose yourself in its perfect white-sand beaches. After all, there's a beach to match every outfit. 

Thailand — it’s not just a destination that’s in fashion, but also one that knows fashion. If you want to be part of the in-crowd, it’s the place to go!